David Beckham is all set for an extended stay at the Eaton Centre — in statue form.
The larger-than-life versions of the English soccer star will appear in a trio of Canadian cities — Toronto, Montreal and Vancouver, as part of a “statue stunt” with H&M.
The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new ad campaign with the statues, which stand about 6.7-metres tall.
The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.
New York, Los Angeles and San Francisco previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.
New products will be added to the collection later this fall.
Beckham told The Associated Press last month that he’s pleased with consumer reaction to the line and its ad campaign.
“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he wrote in an email.
INFO: Mr Ken Paves just informed us that he did David Beckham's hair for the statues. Awesome!!
---------------------------------------------
Las estatuas de DAVID BECKHAM para H&M estarán en Canada del 18 al 23 de septiembre en Toronto, Montreal y Vancouver.
El estilista Ken Paves nos informó que él peinó a David para hacer la estatua. Buenisimo!!
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment