David Beckham: Homme

David Beckham confirmó a WWD que está trabajando en muchos proyectos, incluyendo el desarrollo de una fragancia para hombres, Homme de David Beckham, y una nueva línea de ropa. "No es mi inclinación natural convertirme en mi propia marca, solo soy una persona que tiene la fortuna de poder explorar otros intereses y pasiones fuera del deporte que amo. Siempre seré asociado con el deporte pero ahora estoy trabajando en otras áreas que ojalá se mantengan vigentes mucho tiempo después de que mi carrera haya terminado."

Y el ex rostro de la marca Emporio Armani está ansioso por mostrarle a sus fans su nueva ropa interior.

Bromeó, "Aunque no estoy seguro si a mi mamá le gustará mucho la idea de ver a su hijo nuevamente en un gran anuncio en ropa interior."

La incursión del futbolista en la moda contará con un logo especialmente diseñado por el esposo de Stella McCartney, Alasdhair Willis. El circulo simula no sólo una pelota de fútbol, sino que también una lupa para hacer hincapié en la observación de los detalles de los diseños.

Por ahora sólo se sabe que el perfume estará disponible a partir de septiembre, pues las prendas no tienen fecha de lanzamiento.

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David Beckham confirmed to WWD today that he’s at work on several projects, including the development of asecond men’s fragrance, Homme by David Beckham, and the design of a new men’s bodywear line. “I have had the idea of doing a bodywear collection for some time now,” Beckham told WWD. “The push to do something of my own really came as a result of my collaboration with Armani. It proved to me that there is a real market for good-looking, well-made men’s bodywear. I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.” Beckham, who’s topped Vanity Fair‘s best-dressed list, launched a clothing line with Adidas in 2009, and has fronted ad campaigns for everyone from Diet Pepsi to Motorola. So is the soccer stud ready to turn in his cleats? Not just yet. “I will always be associated with my sport,” he assured WWD, “but I am now working across other areas that will continue long after my career has finished.” –Kate Hogan

People magazine

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David Beckham is launching his own men's wear brand and fragrance, WWD reports:

The L.A. Galaxy midfielder has been busy working with a design team for his long-rumored bodywear line, confirmed Beckham to WWD. The new fragrance, called Homme by David Beckham, will be in stores this September. It joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which was introduced in 2006.

Said Beckham: “It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love...I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished. I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani."

Beckham's logo, above, features a football cut-out:

The mark was created by Alasdhair Willis, founder of Announcement Creative and husband of designer Stella McCartney. It features the David Beckham name in the Replica Pro font, with a circular hole punched out of the script. The hole is meant to reference both a soccer ball and a lens or viewfinder, which can spotlight a product detail or visual flourish on various marketing materials.